Skull Splitter Ale

EDM number 2199 in 2007-08, proposed by Alistair Carmichael on 08/10/2008.
Categorised under the topics of Companies and Consumers.

That this House notes with amazement that the Portman Group is considering a complaint against the name of the Orkney Brewery's Skull Splitter beer, a complaint that claims that the name could imply violence and that its Viking branded bottles have an aggressive theme; recognises that the name would be inappropriate if it were applied to a low price high alcohol content drink aimed at young drinkers; considers that Skull Splitter is not such a drink, but is instead a high quality premium beer, not sold in supermarkets, a past Champion Winter Ale of Britain, which is targeted at and bought by discerning drinkers who appreciate its quality and who drink it responsibly; further recognises the beer is named after Thorfinn Hausakluif, the seventh Viking Earl of Orkney nicknamed skull splitter; believes that the name is an entirely appropriate name for a beer brewed in Orkney with its strong Viking heritage; further believes that to lose the use of the name would be a serious setback to the brewery, undoing years of good work building a market share for Skull Splitter among connoisseurs of good beer; and calls on the Portman Group to reject the complaint.

This motion has been signed by a total of 22 MPs.