Targeted Advertising Technology

EDM number 1311 in 2007-08, proposed by Don Foster on 02/04/2008.
Categorised under the topics of Consumers, Information technology, Internet and cybercrime and Service industries.

That this House notes the recent developments in targeted internet advertising, particularly the emergence of the company Phorm; notes with concern the reported technical test conducted by BT last summer, where BT were accused of using Phorm to track customers without their knowledge or prior consent; believes that a system whereby consumers opt-in to Phorm would be far more transparent and appropriate than the opt-out system currently proposed by Phorm; and therefore calls on internet service providers to make Phorm an opt-in service.

This motion has been signed by a total of 52 MPs.